Reaching other people online via social media can be a simple and effective way of doing peace education. Here you will find 8 tips for making your social media work fun, interesting and engaging.

social media

Choose your platform

Examples can include Facebook, Instagram, Twitter, LinkedIn, Tiktok, Snapchat, Vkontakte, Wechat.

A picture is worth a thousand words

Having a good image gets you more attention than lots of text. This could be a picture that you took yourself or even a picture of yourself, but you can also find lots of images online that are free to use. Some good platforms for that are Flickr, Wikimedia Commons, and the stock photo website Unslash. If you want to go in a more fun direction, you can find GIFs at for example GIPHY or you can create your own meme at Meme Generator. You could also create an infographic using Canva or Piktochart.

Make a statement

If you want to do peace education on social media, it’s important that you have a point of view. Your message could be educational, i.e. something you think your followers might never have thought or heard about before. Your statement could be an inspirational quote that you post as an image, or even a screenshot of a Twitter post. You could also hold a protest sign or a paper with your message on it – if so, make sure that it’s easy to read.

Check your facts

Sharing information from unreliable sources and spreading fake news is very dangerous and nowadays easier than ever. It takes only one click to persuade millions of people into something that might be completely made-up. That is why it is important to check your facts before sharing a message that, although shocking, powerful and enlightening, might not be 100% true. Check where the original post/statement has been published and who has shared the information before you. If it is a website or an online portal, check its credibility. Read beyond the title or the first sentence. Check for scientific proof. Finding out who wrote the information and why might help you to determine whether the information is genuine or bogus.

Make it urgent

Relate your post to something that is going on in the world at the moment. This could be something that is currently in the news, a trend in society, a holiday or a special day (such as the International Day of Peace on 21 September). It could also be a reaction to something someone else posted.

Make it personal

You will get more reactions, if you relate your post to something that you personally have experienced. Talk about challenges you had to overcome or post a picture of yourself related to what your post is about. Or talk about how what you post about relates to where you are from, what your job is, to the history of your family.

Use hashtags

Examples can include blast from the past or throwback thursday. Use hashtags so that more people can see your post, taking advantage of trending hashtags. 

Make it interactive

Make it interactive; quiz, ask users questions, share a photo and ask followers to come up with funniest or most creative caption. Examples include “would you rather…”, “if you could…”, “what’s your favorite …”; “fill in the blank.”

If you want to get more followers, tag yourself, get it reposted and shared. 

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Do!

Using these tips, write a social media post on an issue which you feel passionately about. Try include a call to action or a way people can get involved with the cause.