Visual Identity of a communication plan

The visual identity of a communication activity/project refers to the overall look and feel of the plan’s visual elements. It is the visual representation of the plan’s brand or identity, and it helps to create a consistent and recognizable image for the plan.

What does the visual identity include:

  • Layout
  • Typography
  • Imagery
  • Logo
  • Colour Scheme

Practical examples and basic elements


✅I respected the colour scheme of my initial plan (for consistency)

✅I chose the font, colour and size that is easy to read and to understand

✅I chose an image that goes with my message

✅I gave Trigger Warning at the beginning of possibly triggering topics

✅I added all the logos/hashtags related to my message and partners