The visual identity of a communication activity/project refers to the overall look and feel of the plan’s visual elements. It is the visual representation of the plan’s brand or identity, and it helps to create a consistent and recognizable image for the plan.
What does the visual identity include:
Practical examples and basic elements
Checklist:
✅I respected the colour scheme of my initial plan (for consistency)
✅I chose the font, colour and size that is easy to read and to understand
✅I chose an image that goes with my message
✅I gave Trigger Warning at the beginning of possibly triggering topics
✅I added all the logos/hashtags related to my message and partners