Most of the activities that SCI carries out involve volunteers or participants. They play a crucial role not only in the activity but in its communication as well. Volunteers and participants can communicate an activity from a personal perspective, by telling their story, sharing their learnings, reflections and feelings, and thus inspire others to volunteer or engage as well.
We are all drawn to stories, and we identify best with the experiences of people who are similar to us. To an aspiring volunteer, hearing the recount of an activity from the perspective of a new volunteer – their expectations, worries, excitement, difficulties, accomplishments – is much more interesting and inspiring than an external description of the activities that took place.
So, how can volunteers and participants share their stories and support the communication efforts of an organisation, in this case SCI?
On SCI communication channels